TASK:
· unattractive and disorganized upper storage shelves above the racks
· store without a separate storage area → need to store inventory directly on the sales floor
REQUIREMENT:
· improve the aesthetics of the space + use the area to showcase the brand and product lineup
PHASE 1
Lockable cabinets with graphics
SOLUTION:
· installation of lockable cabinets above the shelving units
· branding using graphics on the doors
BENEFITS:
· significant improvement in the cleanliness and organization of the space
· visual separation of the storage area
· use of surface area for marketing communications
OPERATIONAL LIMITATIONS:
· increased weight of the structure for the shelving system
· graphics split across doors → fragmented visual appearance
· doors remain open or swung open during restocking
· inconsistent and less professional presentation throughout the day
PHASE 2
Printed roll-up banners (solution optimization)
SOLUTIONS:
· replacing display cabinets with a lightweight system of printed roll-up banners
· design integrated directly into Tamda shelving systems
· coherent graphics across the entire shelving surface
BENEFITS:
· a clean and uniform visual appearance without any breaks in the graphics
· professional presentation throughout the day (independent of staff)
· greater usable volume for inventory
· significantly easier and faster handling during restocking
· a lighter and more operationally efficient solution
RESULT:
The evolution from cabinets to roll-up displays has created a functional solution that combines aesthetics, practicality, and strong visual brand communication directly on the sales floor.
TASK:
· design and develop a universal product display system.
· compatibility with various types of racks and shelves available on the market.
· simple assembly requiring no special skills or tools(anyone can do it)
· ensure a complete rollout on the Czech and Slovak markets (approximately 1,500 stores)
SOLUTION:
· a modular system compatible with various types of shelving.
· simple assembly (plug-and-play principle)
· optimalizace pro rychlou instalaci ve velkém měřítku
· optimized for rapid, large-scale installation
· standardization of components for an efficient rollout (CZ/SK ~250 stores)