Case

Studies

Tamda

Prague

TASK:

· unattractive and disorganized upper storage shelves above the racks

· store without a separate storage area → need to store inventory directly on the sales floor

 

REQUIREMENT:

· improve the aesthetics of the space + use the area to showcase the brand and product lineup

PHASE 1

Lockable cabinets with graphics

 

SOLUTION:

· installation of lockable cabinets above the shelving units

· branding using graphics on the doors

 

BENEFITS:
· significant improvement in the cleanliness and organization of the space

· visual separation of the storage area

· use of surface area for marketing communications

 

OPERATIONAL LIMITATIONS:

· increased weight of the structure for the shelving system

· graphics split across doors → fragmented visual appearance

· doors remain open or swung open during restocking

· inconsistent and less professional presentation throughout the day

PHASE 2

Printed roll-up banners (solution optimization)

 

SOLUTIONS:

· replacing display cabinets with a lightweight system of printed roll-up banners

· design integrated directly into Tamda shelving systems

· coherent graphics across the entire shelving surface

 

BENEFITS:

· a clean and uniform visual appearance without any breaks in the graphics

· professional presentation throughout the day (independent of staff)

· greater usable volume for inventory

· significantly easier and faster handling during restocking

· a lighter and more operationally efficient solution

 

RESULT:

The evolution from cabinets to roll-up displays has created a functional solution that combines aesthetics, practicality, and strong visual brand communication directly on the sales floor.

Swiffer

Venice

TASK:

· design and develop a universal product display system.

· compatibility with various types of racks and shelves available on the market.

· simple assembly requiring no special skills or tools(anyone can do it)

· ensure a complete rollout on the Czech and Slovak markets (approximately 1,500 stores)

 

SOLUTION:

· a modular system compatible with various types of shelving.

· simple assembly (plug-and-play principle)

· optimalizace pro rychlou instalaci ve velkém měřítku

· optimized for rapid, large-scale installation 

· standardization of components for an efficient rollout (CZ/SK ~250 stores)